FAQ

What is OmniLocal?

OmniLocal is an all-in-one marketing software platform designed to simplify and amplify your local marketing efforts. We help businesses of all sizes attract, engage and convert customers through a suite of integrated tools, including:

• Local SEO optimization: Improve your online visibility and attract more local leads.
• Reputation management: Monitor and respond to online reviews, build trust, and protect your brand reputation.
• Local advertising: Launch targeted pay-per-click (PPC) campaigns across Google and other platforms.
• Analytics and reporting: Track your progress, measure results, and optimize your campaigns for maximum ROI.

What are the benefits of using OmniLocal?

Using OmniLocal offers numerous benefits, including:

• Save time and resources: Manage all your local marketing efforts from one central platform.
• Improve online visibility: Attract more customers by showing up higher in local search results.
• Build stronger customer relationships: Engage with your local audience on social media and manage online reviews.
• Boost conversions: Drive more leads and sales through targeted advertising campaigns.
• Gain valuable insights: Track your results and make data-driven decisions to optimize your marketing efforts.

Who is OmniLocal for?

OmniLocal is perfect for any business with a local presence, such as:

• Real estate agents and brokerages
• Roofing contractors
• Dentists
• Lawyers
• Junk Removal Providers
• Many more...

What is Local Digital Marketing?

• Local digital marketing refers to the strategies employed by businesses to reach potential customers in their immediate geographical area using digital channels. This could include tactics like search engine optimization (SEO) specific to local search keywords, social media marketing targeted at a local audience, or local pay-per-click (PPC) advertising. The main goal of local digital marketing is to increase local brand visibility and attract customers from a specific area, helping businesses, particularly small and medium enterprises, to compete with larger corporations.

What is Website Marketing?

• Our website marketing solution is powered by Google Pay-Per-Click (PPC) ads, which we use to drive significant traffic to your website. In the vast realm of digital marketing, Google PPC stands as a highly effective strategy to ensure that your business appears prominently in search results, thereby massively increasing visibility. We strategically craft ads focusing on keywords relevant to your business, propelling your website to the top of Google's search results and directly into the sightline of potential customers. Further expanding our reach, we also incorporate YouTube ads into our marketing strategy. As the world's second-largest search engine, YouTube provides a unique platform to captivity engage with your audience. Through compelling video content, we capture the attention of potential customers and guide them to your website, thus augmenting your online presence and driving growth.

What Google Positions do you track?

• Our software is designed to specifically track the position of your Google Local Service Ads, giving you clear insight into the performance of your local advertisements. However, we understand the importance of local citations, which is why we have integrated with various third-party softwares. These integrations allow for detailed monitoring and analysis of your local organic citations across a multitude of platforms, ensuring you possess a complete understanding of your business's local digital footprint. This dual functionality, combining specific tracking for Google Local Service Ads and broad third-party integration for local organic citations, proves instrumental in building and maintaining an effective local digital marketing strategy.

What are local citations?

• Local citations refer to the online mention of the name, address, and phone number (NAP) of a local business. These mentions can occur across various platforms, such as local business directory websites, apps, social platforms, and other sites. Citations play a crucial role in local digital marketing as they help to improve local search engine positions which increases the online visibility of the business. They provide search engines with credible and consistent information about the business, which in turn enhances the trustworthiness of the business in the eyes of search algorithms, thereby improving local SEO.

What does call system tracking include?

• Our call system incorporates state-of-the-art marketing analytics software, capable of tracking and recording all inbound phone calls. This feature offers valuable insights into customer interactions, enabling you to analyze and understand your customer's needs and behavior in real time. Additionally, this system is equipped with online automation tools designed to directly send leads into your CRM. This seamless integration not only optimizes lead management but also enhances the efficiency and productivity of your sales efforts. Simplifying complex processes, our system is an indispensable tool in your local digital marketing arsenal.

Does this work with all CRM’s?

• Our solutions integrate with most Customer Relationship Management (CRM) systems, creating a streamlined process for managing customer information. This interoperability allows for the automatic syncing of data between the two platforms, ensuring that your business's contact details, customer interactions, and local citations are consistently updated throughout all systems. The integration also allows for enhanced reporting and analytics, enabling your business to identify trends, measure the effectiveness of local digital marketing strategies, and make informed decisions to bolster local brand visibility.

How much does OmniLocal cost?

• We offer a variety of plans to fit your budget and needs. Visit our pricing page for more information. We also offer a free tool so you can track your Google Local Service ads position.

What does support look like?

• For support and assistance, we primarily utilize Slack, a platform that enables quick and effective communication. It's a robust tool that helps us streamline our process, offer real-time help, and maintain a transparent dialogue with you. However, we understand the importance of diversified communication channels and have therefore also included support via email and phone. Our email support allows for detailed query resolution while phone support ensures immediate assistance when needed. This multi-channel approach ensures that no matter your preference or the urgency of your issue, we have a line of support readily available to help.

Do I have to sign a contract?

• As part of our commitment to flexibility and ease-of-use, please note that we do not require any contracts to be signed.

Is there a setup fee?

• We do charge a setup fee, which is solely invested in the creation of effective campaigns and the development of local citations to maximize your business's online visibility.

Why can’t I find my profile on OmniLocal?

• It's important to note that our software is intricately linked with Google's local services. This means that to utilize the capabilities of our software, you must have an active Google local services profile. Without an active profile, the software cannot effectively track, analyze, and report your local service ads position. Therefore, maintaining an active Google local services profile is a prerequisite for our software to function optimally and provide comprehensive insights into your local digital marketing performance.

Have more questions?

• We hope this FAQ page has been a helpful resource and answered most of your questions about us. If you still have any questions, please don't hesitate to reach out to consult@omnilocal.com or schedule a free discovery call today! We're always happy to chat and provide personalized assistance.