A/B Test Your Google Local Services Headshots
Potential customers are frequently given a lengthy range of choices if they choose to use Google's local services. Making a good first impression is essential if you want to differentiate yourself from the competition. It's worth improving your headshot to draw in the correct clientele because it's one of the first things they notice.
Think about A/B testing various headshots if your Google Local Services advertisements aren't doing as well as you'd want. You can determine which image best connects with your target audience and generates the most engagement by experimenting with different aspects.
Headshot A/B Testing Factors
- Gender: Should you choose a headshot of a man or a woman?
- Ethnicity: Does a certain ethnicity resonate better with your target audience?
- Age: Is a professional who is younger or older more desirable?
- Facial Expressions: Which is better, a warm smile or a serious expression?
- Dress Code: Suit and tie or business casual?
How to A/B Test Your Headshots
- Study Your Market: Based on your market and audiences consider what makes sense and differentiates from your original ad.
- Track Your Results: Document the day you make the changes and then track clicks, calls, and leads to see which headshot works. *Market conditions and timing can be a factor.
- Learn and Get Better: Make your headshots even better by applying the knowledge you gained during the test. To appeal to a variety of demographics, you might want to switch up your headshot every three months.
The Bottom Line
The exposure and click-through rate of your ad can be greatly impacted by your headshot. Optimize your headshot to improve the performance of your advertisement if you're already exceeding your rivals in terms of new review pacing.