A Guide to the Google Local Services Ads Leads Dashboard
Congratulations! You've signed up for Google Local Services Ads (LSA) and leads are pouring in. But managing them effectively is crucial. The LSA dashboard is your key tool for navigating this process. This blog will guide you through the lead lifecycle within the LSA dashboard, focusing on key stages: New, Active, Booked, Completed, and Archived.
Lead Statuses
The LSA dashboard categorizes leads based on their progress. Here's a breakdown:
- New: Fresh inquiries from potential customers land here. These can be phone calls, messages (if available in your area), or booking requests. Respond promptly to "New" leads to show responsiveness and increase conversion chances.
- Active: Responding to a new lead makes it "Active" and moves it to the active inbox. This signifies you've initiated communication. Google considers a call or message within the past 15 days as a recent interaction. Prompt responses demonstrate responsiveness and increase booking chances.
- Booked: The customer has confirmed a booking with you! This stage emphasizes excellent customer service to ensure a smooth experience on the agreed-upon date.
- Completed: The job is done! Here, you can request customer reviews to build trust and attract future clients. Important: Once a lead is marked as "Completed," it can no longer be disputed through the dashboard. If you believe you were unfairly charged, contact Google Support directly.
- Archived: For completed jobs or leads that didn't convert into bookings, you can archive them to declutter your active leads section. This keeps your dashboard focused on current opportunities.
Remember, you only have 30 days from the lead's creation date to dispute it through the dashboard. After that, contacting Google Support is your only option.
Mastering the Lead Flow
Understanding these lead statuses allows you to effectively manage your pipeline and maximize conversion rates. Here are tips for each stage:
- New: Respond quickly and professionally. This initial interaction sets the tone for the entire customer experience.
- Active: Be clear, informative, and address any customer concerns. A prompt follow-up can increase your chances of securing the booking.
- Booked: Confirm appointment details, provide clear instructions (if needed), and arrive on time for the job.
- Completed: Deliver excellent service and request a review. Positive reviews are valuable in the LSA world!
- Archived: Archive completed jobs or non-converting leads to maintain a clear view of your active opportunities.
Remember, the LSA dashboard is your command center for managing customer leads. By familiarizing yourself with the lead statuses and taking action accordingly, you can turn those inquiries into satisfied customers and grow your business through Google Local Services Ads.