Google Ads Account: Connect GBP & GA4
Brand awareness and understanding the user journey are crucial for effective Google Ads campaigns. Establishing local credibility and displaying it in your ads will increase credibility and trust with your target market. Also, following your audience's user experience and what they do after clicking your ads is just as crucial.
This blog will take you through the fundamental data management procedures in your Google Ads account and help you connect these two very important Google products.
What is Google Ads Data Manager?
Google Ads data manager is a tool within your Google Ads account that allows you to easily connect products such as Google Analytics, Google Business Profiles, and many more.
How to Access Google Ads Data Manager
- Log into your ads.google.com account.
- Click on the "Tools" icon on the left nav bar.
- In the "Tools" menu, look for and click on "Data Manager."
Connect Google Analytics
Google Analytics provides crucial data on user behavior on your website. By linking your Google Ads account with Google Analytics, you can understand the customer journey and what they did on your website after that click.
Connect Google Business Profile
Google Business Profile is essential for local businesses. By linking it to your Google Ads account, you can leverage location data to enhance your campaigns and display your Google profile within your ad.
Conclusion
Google's Data Manager offers more featured products to link to your Google ads account but we believe that linking your Google Business Profile and Google Analytics accounts are the most important building blocks. Following your user's experience after the click and sharing your local brand through your ads campaigns is a must.