Google Business Profile is now the source of truth for LSA

Alex Sparks

Updated - October 23, 2024

With a new update, Google has announced that your Google Business Profile (GBP) will now be the primary source of truth for Local Service Ads (LSA). Your LSA profile will be directly tied to the accuracy and status of your GBP.

Update Changes:

Source of Truth: Your Local Service Ad will be paused if you do not have a GBP attached. This ensures that the information displayed in your ads matches your Google business profile.
Accuracy Matters: If the name or address information in your GBP does not match the details in your LSA, your ads will be paused and the previous GBP will be unlinked from your LSA.
Google Status: Suspended or unverified GBPs will also lead to paused LSA campaigns.

Best Practices:

Fix Google Profile: If you already have a GBP, focus on verifying your existing profile.
Ask OmniLocal: Reach out to our team if you have questions.
Gather New Reviews: Reviews from your GBP will be ported into your LSA and affect ad rankings.

Conclusion

The most recent update to Google Local Services emphasizes how crucial your GBP is becoming. Make sure your verified and current Google Business Profile is listed.