Google Call History Going Away

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Alex Sparks
Alex Sparks
Updated - May 30, 2024

Attention businesses! This July 31st, 2024, Google Business Profile (formerly Google My Business) will stop showing call history reports within your profile. This means you'll lose valuable data on calls made directly through your Google Business Profile number.

Don't worry! Call tracking software can analyze and track your calls effectively, ensuring you don't miss out on crucial customer interactions. Here at OmniLocal, we recommend CallRail.

Why Use CallRail?

For just $40 a month, CallRail equips you with a powerful suite of call-tracking features, including 5 local phone numbers. This flexibility allows you to:

  • Gain Cross-Channel Insights: Track calls across various marketing channels. Use CallRail numbers on your Google Business Profile, paid ads (PPC & LSA), print & digital marketing materials (flyers, brochures, social media), and even traditional media (billboards, radio, TV).
  • Optimize Your Campaigns for Conversions: Track calls from each source and see which ones convert the most leads. This data helps you refine your marketing strategies for maximum impact.

The Power of CallRail

CallRail offers a robust toolkit beyond just multiple local phone numbers. Here's how it empowers your business:

  • Detailed Call Analysis: See exactly where your calls originate – online ads, website clicks, social media, or even offline sources.
  • Record & Route Calls: Gain valuable customer insights by recording calls with consent and routing them to the most appropriate team member.
  • Measure ROI: Track the return on investment (ROI) of your call-based marketing campaigns, proving their effectiveness to stakeholders.
  • 250 Local Minutes Included: Track your initial calls and easily scale up with additional minutes available for purchase.

OmniLocal + CallRail

At OmniLocal, we understand the importance of effective call tracking. That's why our local marketing solutions include CallRail, a powerful call tracking platform, to provide valuable call insights for our clients.

If you're interested in learning how call tracking can benefit your business, schedule a free consultation with OmniLocal. Our marketing experts can discuss your specific needs and recommend the best solution. Or head over to CallRail to discover all their features and see if it's a good fit for your independent needs.