Google PPC Campaign Strategy for Brivity Real Estate

Alex Sparks

Alex Sparks

Published - February 27, 2025

This tutorial shows you how to use Brivity's Forced Registration Search Page to generate trackable links for your Google PPC campaigns.

Steps:

1. Get to Your Brivity Search Listings: Go to the page where you can search for properties on your Brivity website.
2. Apply Filters (Optional): To narrow down the search results, apply any required filters for price, property type, location, etc.
3. Include "/share" in the URL: Click Enter after adding /share to the end of the current URL. As an illustration, if your initial URL was:
   • YourBrivitySubdomain.brivity.com/property-search?city=Anytown
   • it should now be
   • YourBrivitySubdomain.brivity.com/property-search?city=Anytown/share
4. Access the Forced Registration Search Page: When adding /share to the end of the URL, the forced registration settings will pop up.
5. Options for the Forced Registration Search Page:
   Referrer = Pay Per Click; Tags = GooglePPC, Campaign Name, etc.
6. Copy the Link: Copy the entire URL.
7. Utilize the URL in your Google PPC advertising campaign: In your Google Ads, use this copied link as the destination URL.
8. Brivity Leads: If a lead registers on your website and comes from a Google ad, they will then be tagged with the tags you added from the forced registration.

Conclusion:

By following these simple steps, you may use Brivity's Forced Registration Search Page to create trackable links for your Google PPC campaigns. This strategy accurately attributes leads generated by Google Ads, allowing you to optimize your campaigns for optimal ROI.