Hidden Metric Hurting Your Local Services Ads
Phone lead responsiveness is a metric for Google Local Services Ads that outlines responsiveness in the last 90 days. It is defined by the number of connected calls from charged phone leads divided by the total number of calls received.
Why Does It Matter?
More Leads, More Customers: When you answer the phone promptly, you can turn more leads into paying customers.
Improved Customer Experience: Answering calls in time is a sign of your interest in the customer's needs and that you are ready to help.
Optimized Ad Spend: Knowing your responsiveness to phone leads will further allow you to optimize the ad spend for value.
How to Access
Phone Lead Responsiveness is not displayed through Google dashboards. You would have to connect directly with the Google Local Service Ads API.
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Tips for Improving PhoneLeadResponsiveness
Staff It Up: Make sure you have enough people to answer the phones during peak hours.
Train Your Team: Show your staff the ways to answer the phone skillfully and briefly.
Use Call Tracking: Monitor your calls to identify any issues and make improvements.
Block Spam Calls: Protect yourself from spam calls by adding unwanted numbers to your carrier's block list.
Conclusion:
PhoneLeadResponsiveness has been the best-kept secret for upgrading your Google Local Service Ads to the next level. It is an important metric to understand and optimize because it attracts customers, builds your reputation, and grows your business. What's holding you back? Let the digging begin with this powerhouse today!