How to Get Real Estate Leads
In the fast-paced world of real estate, chasing unqualified leads can be exhausting and ultimately unproductive. While lead generation has its place, wouldn't it be better to attract motivated clients who are pre-qualified and ready to schedule appointments?
This blog post flips the script on lead generation. We'll explore how to leverage the power of Google Local Services (LSA) and your Google Business Profile to become a top referral for high-intent searches like "realtor near me" or "real estate agent in [city]." By focusing on attracting qualified clients who are actively seeking an agent, you can ditch the cold calls and endless follow-up emails, and instead, watch your phone ring with engaged clients ready to discuss their real estate journey.
Why Appointments Trump Leads
Leads can be a starting point, but they often represent a lukewarm interest. They might be casually browsing options, or worse, they could be in someone else's contact list, too. The conversion rate for these leads can be frustratingly low.
Appointments, on the other hand, are gold. These clients have taken a concrete step by reaching out to you directly, demonstrating a strong interest in working with an agent. They're pre-qualified, engaged, and ready to have a conversation. The conversion rate for appointments is significantly higher, translating to more deals closed and a more efficient use of your valuable time.
Local Services and Business Profile
Here's how you can leverage the power of Google to attract real estate appointments:
- Optimize Your Google Business Profile: This is your free online storefront, so make it shine! Fill out all the details accurately, including your contact information, service area, and high-quality photos showcasing your professionalism.
- Claim Your Google Business Listing: This ensures your profile appears in local searches and on Google Maps.
- Target Relevant Keywords: Use relevant keywords like "[city] real estate agent" and "homes for sale near [city]" throughout your profile description.
- Encourage Reviews: Positive reviews build trust and credibility. Ask satisfied clients to leave a review on your Google Business Profile.
- Activate Google Local Services: This program is a game-changer! Qualify for Google's "Lead Gen" badge for real estate agents. This prestigious badge positions you prominently in ad placements at the top of local search results, putting you directly in front of motivated clients actively seeking an agent. By activating Google Local Services, you can bypass the lead generation stage altogether and connect with pre-qualified clients ready to schedule appointments.
Respond Promptly and Gain Trust
- Respond to Reviews and Inquiries Promptly: Show potential clients you're responsive and engaged. A quick response demonstrates your professionalism and commitment to excellent service.
The Power of Inbound Marketing
By focusing on attracting appointments through Google Local Services and optimizing your Google Business Profile, you're essentially creating an inbound marketing strategy. This means potential clients come to you, rather than you chasing them down. Inbound marketing not only saves you time but also positions you as a trusted resource in your local market.
The Bottom Line
While lead generation can still be a part of your overall marketing strategy, prioritizing appointments offers a more efficient and effective way to connect with qualified clients. By leveraging the power of Google Local Services and your Google Business Profile, you can attract motivated real estate clients who are ready to schedule appointments and take the next step in their real estate journey.
Remember, inbound marketing is a long-term strategy. By consistently optimizing your online presence and providing valuable content, you'll attract a steady stream of qualified leads who are ready to convert into appointments and ultimately, satisfied clients.
Struggling to Generate Leads Through LSA?
If you're activated on Google Local Services but not seeing the results you expected, don't despair! Check out our other blog post, "3 Tactics to Boost Your Google Local Services Ads," for valuable tips on optimizing your LSA campaigns and attracting real estate clients.