How to Report Businesses Buying Fake Reviews on Google
Google has added a new reporting function for Google Maps to preserve the integrity of its review system. This feature enables users to explicitly flag companies who are gathering or paying for fake reviews.
Why does this matter?
Reviews with incentives may distort how people assess a company's reputation and quality. The legitimacy of the review process is compromised when companies provide prizes or other inducements for favorable reviews. In addition to hurting customers who depend on candid reviews, this gives companies that use these strategies an unfair edge.
How to Use the New Reporting Feature
If you believe that a business is offering incentives in exchange for reviews or pressuring people to leave reviews, you can use this form to report a concern.
- Open up Google Maps: https://www.google.com/maps
- Search for the Business: Find the business you want to report.
- Copy the URL: Once you found the business on Maps click on the business profile and then copy the Maps URL.
- Access Report Business Conduct Form: https://support.google.com/maps/contact/14718793
- Follow the Instructions: Google will provide specific steps to complete the report.
- Provide Evidence: Attach any screenshots, photos, or documents that can help them evaluate your report.
After submitting the form, Google will then examine the information to see whether the company has broken any of its rules and/or monitor the business going forward. Time may be needed for this process. By doing this, you're assisting in making sure Google Maps continues to be a trustworthy information source for users.
Together, let's help online searchers connect with honest businesses.