LSA Leads Will Be Deleted Eventually
Running Google Local Services Ads (LSAs) is an effective strategy to engage with potential customers who are actively looking for local services near them. But what happens to those valuable leads after a given period of time? Google removes leads from your LSA account after so many days!!
This blog breaks down lead expiration for various business categories in Google Local Services Ads and offers solutions to avoid lost leads.
LSA Lead Expiration
All Google LSA leads will eventually be removed from your account! We believe Google does this to keep your dashboard uncluttered and focused on active prospects. The timeframe for expiration varies depending on your industry.
Professional Services (60-Day Expiration)
If you work in the professional services industry, such as:
- Lawyers
- Real Estate Agents
- Financial Advisors
- And other similar professions...
Your leads will expire 60 days from the date you receive them.
Home Services (180-Day Expiration)
Businesses in the home services have a little more time. If you are:
- Roofer
- Plumber
- HVAC Technician
- Electrician
- Landscaper
- And other home service professionals...
Your leads are active for 180 days before expiring.
What Happens When a Lead Expires?
Once a lead has expired, it is removed from your LSA dashboard. You will no longer be able to view the lead's details via the Google Ads platform. This is why it is critical to have a system in place to manage and follow up on leads before they expire.
Best Practices for LSA Leads:
- Follow-Up: Respond to leads within 5 minutes after obtaining them. This demonstrates responsiveness and improves your chances of converting the lead.
- CRM Integration: Consider sending your LSA to a Customer Relationship Management (CRM) system either manually or with automation. This enables you to save lead information in your CRM, allowing you to nurture new clients correctly.
- Export Your Data: Frequently exporting your leads from LSA can ensure the leads' information is always accessible.
Key Takeaway: Understanding lead expiration is crucial for your Google Local Services Ads account and remember that losing lead data is non-reversable. Following the best practices mentioned above will ensure that you maximize every lead and develop your business.