LSA Review Links No Longer Work
If you're using Google's Local Services Ads to reach out to potential consumers, you should take note of a recent upgrade. Google has fully integrated your Google Business Profile(GBP) and Local Services Ads(LSA) account, resulting in some previous features being removed from LSA.
Centralized Review Management
The most significant change is when collecting Google reviews. Previously, your Local Services profile could gain reviews separately, which would be combined with GBP reviews on the profile. New reviews will now be gathered and managed only through your Google Business Profile.
This means that the previous link you might have used to gather reviews through LSA is no longer valid. You'll need to use your Google Business Profile review link, which can be found at a specific URL or in your Local Services dashboard.
Why Does This Integration Matter?
This integration aims to make managing your company's web presence more efficient and secure. By linking your accounts, Google is offering a more streamlined experience.
Essentially, this adjustment emphasizes the value of a strong and active Google Business Profile. It is currently an essential component for anyone utilizing Local Services Ads. In reality, running these ads now requires a visible Google Business Profile.
Enhanced Security and Verification
This connection improves security in addition to providing ease. By tying your ad to your business profile, Google assures that only authorized users may manage your advertisements, calls, and messages. This protects your business from unlawful access while also ensuring the platform's integrity.
This means that users need to have access to both the GBP and LSA accounts to make any major edits to the local service ad, such as changes in business name and phone number.
On occasion, Google may ask verified businesses to re-verify some facts. This is a common security technique that ensures the quality and validity of the information linked with your company.
What you should do:
- Update Your Review Link: To seek new reviews, start using your Google Business Profile's review link immediately.
- Focus on Google Business Profiles: Make sure your profile is comprehensive and up to date, since it will now serve as the hub for all of your reviews.
- Stay Informed: Keep a look out for further updates on the relocation of current reviews in early 2025.
Understanding and adjusting to these changes will help you achieve a smooth transition while still leveraging the potential of Google's Local Services Ads to connect with your target audience.