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Mastering the Art of Review Requests: How to Ask and What Gets You Results

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Updated - February 28, 2024

The secret to local SEO success lies in plain sight: positive Google Business Profile reviews. Reviews are direct feedback on the experience while working with your business, which will also result in drawing in new customers and will boost your local SEO rankings. So how do you ask for reviews to get the best results? Craft the perfect request.

Crafting the Perfect Request:

  • Templates: Sending a text/email template will go a long way and will set you up with the best review you could ask for. (See below for examples)
  • Make it easy: Provide direct links to your Google Business Profile. Time is precious, so minimize clicks and maximize convenience.

Keyword Magic:

  • Location: Sprinkle in neighborhood names, landmarks, or city-specific references naturally. "Best coffee shop in downtown Seattle" sounds much more enticing than just "best coffee shop."
  • Services: Highlight your unique offerings! "Delicious vegan pizza in town?" "Top-notch car repair near the highway?" Let your keywords do the talking.
  • Experience: Focus on emotions and benefits. "Relaxing spa day? Tell others why you loved it!" "Stress-free financial planning? Share your positive experience!"

Platform Power:

  • Go multi-channel: Don't limit yourself to your website. Ask for reviews on social media, email receipts, or even verbally after a successful transaction.
  • Timing is key: Don't ask right after a frustrating experience. Give them time to cool down and reflect on the positive aspects.
  • Images are legendary: If they are willing to upload images of their experiences or results, those reviews will flourish to the top of the reviews!

Remember:

  • Authenticity is king: Show genuine appreciation for every review, positive or negative. Address concerns and celebrate compliments.
  • Consistency is key: Make review requests a regular habit. Weave them into your customer journey – the more natural, the better.

Text/Email Templates:

Screenshot of a Google business profile review.
Google business profile review
  • Hey {lead_first_name}! Could you please write a 5-star review for {office_name} on Google? It helps if you use words like buying real estate, selling real estate, realtor, real estate agent, and the city that your home is in, like city, city, etc when you write the review. Here is the link to write the review - {Google Business Profile Review Link} Thank you !{agent_first_name} - {office_name}
  • Hey {lead_first_name}! Could you help {office_name} build a stronger online reputation by writing a quick 5-star review on Google? Sharing your experience with words like "construction," "remodeling," "home improvement," and your city would be a huge boost. Just follow this link: - {Google Business Profile Review Link} Thank you !{agent_first_name} - {office_name}

By following these tips, you'll transform your Google Business Profile into a review magnet, attracting new customers and solidifying your local authority. So, go forth and request, Google Business Profile owners – the power of positive reviews awaits!