Maximizing ROI with Google Local Services: The Power of "Rate this Lead"
Google Local Services (LSA) offers businesses a powerful platform to generate inbound phone calls & message leads. Only pay for valid leads is their ad platform model but what about invalid leads? Previously users could dispute leads with a single click but Google is now automating Local Services Ads leads by marking leads as "Charged" or "Credited" once received. Google states:
"When you've received a poor quality lead, you have had the ability to dispute the lead and get credited. In order to help you stay focused on what matters most to your business, Google is making it easier to receive credit for poor quality leads with Automated Local Services Ads lead credits." - Local Service Help
This feature was much needed because many advertisers were disputing leads manually, while others weren’t disputing any leads - including those eligible for credit.
Now advertisers are presented with a new feature "Rate this Lead," which empowers businesses to control the quality of leads they receive. Google states:
"Lead Feedback Survey is crucial in helping us understand your preferences, so that we may do our best to send you more of the leads that are best suited to your business." - Local Service Help
But what they don't mention is that by using this tool, you can dispute unqualified leads, maximize your ROI, and ensure your business receives only the more relevant prospects. We have been testing this new feature and we have been able to dispute leads that were marked as "Charged" and convert them to "Credited".
Step-by-Step Guide to Rating Leads
- Review Incoming Leads: Open your LSA account and examine each incoming lead. Listen to the recording or read the message carefully to assess the lead's quality.
- Update Lead Information: If necessary, update the lead's name or email address for accurate tracking and follow-up.
- Rate Satisfied Leads: For leads that are valid and meet your business's criteria, select the "Rate this Lead" button. Choose "Very Satisfied" or "Somewhat Satisfied" to indicate your approval. This positive feedback helps Google's algorithm refine its lead generation process.
- Dispute Unsatisfied Leads: If a lead is unqualified or doesn't align with your business's needs, select "Very Dissatisfied" when prompted.
- Provide Detailed Feedback: Explain the reasons for your dissatisfaction by selecting the appropriate options or using the "Other" field to provide more specific details.
- Monitor Results: Keep track of your disputed leads and the outcomes. This will help you identify patterns and adjust your LSA strategy accordingly.
Important Considerations
- Timely Ratings: Act promptly to rate leads, as Google's algorithm relies on timely feedback.
- Accurate Assessments: Provide honest and accurate ratings to ensure the system learns and improves.
- Single Submission: Remember, you can only rate a lead once, so make your decision carefully.
- Seek Additional Support: If you encounter difficulties or have concerns, don't hesitate to contact Google's local services support team.
Conclusion By effectively utilizing the "Rate this Lead" system, you can significantly improve the quality of leads generated through Google Local Services and more importantly receive credits for leads that should have not been marked as valid.