Monthly Optimization Checklist for Local Marketing

Cover image for Monthly Optimization Checklist for Local Marketing
Alex Sparks
Alex Sparks
Updated - February 28, 2024

In the fast-paced world of local marketing, staying on top of all your online listings can feel very overwhelming. But fret not, busy entrepreneur! Today, we're sharing our powerful monthly optimization checklist, along with some insider tips to maximize your local reach and attract more clients.

Remember, anyone can tackle these tasks yourself. But why reinvent the wheel when OmniLocal thrives on helping small businesses save time and achieve success? Our main priority is to always offer the best local marketing experience and it all starts with comprehensive support through our various channels:

  • Scheduled Zoom meetings: Discuss progress, address concerns, and receive personalized guidance.
  • Engaging Slack channels: Get real-time answers, share updates, and connect with our experts.
  • Dedicated email support: Ask questions, share feedback, and receive prompt assistance - all at your convenience.

Now, let's dive into the checklist:

Nine yellow sticky notes
Stick Notes

Optimizing Your Google Presence:

  • Mark, dispute, or archive booked/invalid leads: Ensure accurate reporting and avoid wasted budget.
  • Respond to new messages promptly: Build trust and convert leads before they slip away. Check out our blog on responding to messages!
  • Stay verified: Maintain credibility and visibility in search results by never losing the "Google Screened" badge.
  • Manage profile edits: Keep your information accurate and relevant; not just on Google.
  • Engage with reviews: Respond to positive feedback, showcasing your professionalism.
  • Keep your profile fresh: Share updates and new images to attract attention.
  • Answer Q&A effectively: Demonstrate expertise and address potential customer concerns.
  • Zap leads seamlessly: Integrate with your CRM or email for effortless lead management.

Beyond the Basics:

  • Monitor 50+ online citations: Strengthen your local SEO foundation and boost search ranking with Apple maps, Bing, Yelp, etc.
  • Stay ahead of the curve: Leverage new GLSA features for increased campaign profitability.

Bonus Boost with Our Included Software:

  • CallRail: Tracking and analytics for organic and paid phone calls. (Value: $45/month)
  • Zapier: Automate lead routing to your preferred platform. (Value: $20/month)
  • Brightlocal: Gain valuable local SEO insights and reports. (Value: $10/month)

Ready to streamline your local marketing and watch leads pour in? Contact OmniLocal today! We'll help you implement this checklist, leverage our included software, and provide ongoing support through your preferred channel. Let's work together to unlock your local marketing potential!

Additional Tips:

  • Break down the checklist into smaller, weekly tasks for better manageability.
  • Consider scheduling reminders to ensure consistent task completion.
  • Utilize analytics to track progress and identify areas for improvement.
  • Don't hesitate to reach out to OmniLocal for free expert guidance and support!

By following these steps and partnering with OmniLocal, you can say goodbye to local marketing overwhelm and hello to a thriving business!