Social Media Posts Now Display on Google Business Profiles (Realtors)

Cover image for Social Media Posts Now Display on Google Business Profiles (Realtors)
Alex Sparks
Alex Sparks
Published -

The world of real estate thrives on connection. Whether it's showcasing stunning listings, keeping clients informed about upcoming open houses, or sharing positive testimonials, staying engaged is key.

Here's some exciting news for realtors: Google Business Profile now allows you to display social media updates directly on your profile! This powerful feature, titled "Social media updates," lets you connect your social media accounts and share valuable content with potential clients right where they search for you.

Why is this a game-changer for real estate agents?

Imagine this, a potential buyer searching for homes in your area stumbles upon your Google Business Profile. Right there, they can see:

  • Property listings: Showcase your hottest properties with captivating photos and descriptions, directly through your social media posts.
  • Upcoming events: Keep potential clients informed about open houses and other events through social media updates, driving traffic and engagement.
  • Positive testimonials: Let the happy words of past clients speak for themselves! Share glowing reviews from social media to build trust and credibility.

So, how do you leverage this amazing feature?

It's simple! Just follow these steps:

  1. Link your social media accounts: Connect your Facebook, Instagram, and other relevant social media profiles to your Google Business Profile. Visit Google's Business Profile Help page for a step-by-step guide.
  2. Create engaging social media content: Post high-quality photos and videos of your listings, share upcoming events, and encourage past clients to leave positive reviews.
  3. Sit back and watch the engagement grow! As you post engaging content on social media, it will automatically populate your Google Business Profile, keeping potential clients updated and informed.

By using social media updates on your Google Business Profile, you're creating a one-stop shop for potential clients. They can discover your listings, stay informed about events, and see the positive experiences of past clients – all within the familiar Google environment.