The Hidden Costs of Google LSA for Real Estate
Real estate companies can produce high-quality leads with the help of Google Local Service Ads (LSAs). There is a catch, you may be billed for leads that are job-type-not-served and geo-mismatched. Learn how to avoid these costly mistakes and maximize your LSA investment.
Understanding the Algorithm
The Google LSA lead algorithm isn't always forgiving. You could still get charged even if you are unable to help a lead because of things like location or the particular service they need. Unexpected expenses and a lower-than-ideal return on investment may result from this.
Reduce Risks & Maximize ROI
Take into account the following tactics to reduce risks and maximize your ROI:
- Quick Qualification:
- Fast Assessment: As soon as possible during the first call, ascertain whether the lead is inside your service area and fits within your area of competence.
- Transparent Communication: Let the lead know exactly what you can and cannot do.
- CRM Management:
- Capture All Leads: Regardless of their suitability, enter every lead into your CRM.
- Segment and Prioritize: Sort leads according to their potential and needs.
- Nurture and Convert:
- Rental Leads: Inform them about first-time homebuyer programs and the home-buying process.
- Out-of-Area Leads: Refer them to reputable local real estate agents for compensation.
Hint: After informing leads you are unable to assist them, give them a call back. Calling the lead again after the initial LSA call is one of the best methods to optimize your return on investment!
Conclusion
For real estate companies, Google LSAs can be a great tool, but it's important to approach them wisely. You may increase your return on investment and create a successful real estate company by being aware of the possible hazards and putting best practices into action.