3 Tactics to Boost Your Google Local Services Ads
Are you feeling the pinch of low lead generation through Google Local Services Ads (LSA)? Don't worry, you're not alone. Here are three actionable tips to get your phone ringing again:
1. Outpace your Competitors:
Positive reviews are like gold for LSA success. They not only boost your ranking within the platform but also enhance your visibility in organic Google Business Profile searches. Make it your mission to gather the most new reviews in your local market over the next few months. The key? Deliver exceptional service consistently. Every interaction, big or small, is an opportunity to impress. Share valuable information, offer helpful advice, and go the extra mile to solve customer problems. Next, all you have to do is just ask for their help, by leaving you a simple online review.
2. Expand Your Reach Strategically:
Think beyond your immediate service area. Consider expanding your targeting to surrounding smaller, less competitive markets. This can significantly increase your lead flow. Here's a pro tip: identify keywords that trigger LSA ads and use them to search for surrounding smaller cities or counties. See how many other LSA accounts are present in those markets. Less competition often translates to a higher chance of getting noticed. Additionally, if you have a referral program in place, you can leverage it for leads that fall outside your designated service area.
3. Embrace Untapped Services (Temporarily):
This tactic might sound counterintuitive, but hear us out. Consider enabling services you wouldn't typically offer. For example, if you primarily focus on buying/selling real estate, enabling "Foreclosed properties" in your LSA profile could be a strategic move. Since fewer competitors advertise such services, your ad is more likely to stand out, leading to a potential increase in click-through rates. The beauty? Once your profile accumulates positive reviews and gains traction, you can always disable those less relevant services.
Keeping the Phone Ringing with OmniLocal:
Implementing these strategies is a great start, but managing them effectively can be a challenge. This is where OmniLocal comes in. We can help you manage and implement a multitude of tactics to not only get your phone ringing but also track all metrics along the way. Our expertise can help ensure you're gathering the most reviews possible, strategically expanding to the right markets, and optimizing your profiles for maximum impact. With OmniLocal as your partner, you can focus on delivering exceptional service while we handle the complexities of LSA management.
By implementing these strategies or leveraging the power of OmniLocal, you can optimize your LSA presence, attract more qualified leads, and ultimately, watch your business thrive. Remember, consistency is key! Make review collection, strategic expansion, and service experimentation a regular part of your LSA management routine, and with OmniLocal by your side, you'll have the tools and support you need to succeed.