Top 15 Citations for Real Estate Businesses

Cover image for Top 15 Citations for Real Estate Businesses
Alex Sparks
Alex Sparks
Updated - May 26, 2024

In today's era establishing an online presence is vital, for attracting new customers and expanding your business. An important element of a presence involves creating citations.

What are citations?

Citations refer to mentions of your business, which typically include details like your name, address, and phone number (NAP). These mentions can be discovered on platforms such as directories review websites and social media channels. They serve as signposts that guide clients to your business while furnishing them with essential details.

Why do citations hold significance for real estate enterprises?

Citations play a role in online searches. Search engines like Google rely on citations to assess the relevance and credibility of your business in search queries. The more citations you accumulate and the more consistent your NAP information is across these references the chance you have of achieving rankings, in local search results. This heightened visibility can greatly enhance your chances of being noticed by clients seeking real estate professionals in your vicinity.

Top 15 citations for real estate businesses:

Here are the top 15 citations you should focus on for your real estate business:

  • Google Business Profile - Manage your local business listing and get discovered by customers searching online.
  • Facebook/Instagram - Showcase your business to a broad audience on the world's largest social network.
  • Yelp - Connect with potential customers and manage your online reputation on a popular review platform.
  • Apple Maps - Claim your business listing on Apple Maps to help customers find you within the Apple ecosystem.
  • Bing Places - Improve your local search ranking on Bing and reach potential customers using Microsoft products.
  • YouTube - Share video content about your business and engage with a large, diverse audience.
  • BBB - Establish trust and credibility for your business by maintaining a positive BBB profile.
  • Angi - Connect with homeowners looking for qualified service professionals through Angi's network.
  • Chamber of Commerce - Join your local Chamber of Commerce for networking opportunities and community involvement.
  • Zillow - List your properties for sale or rent and reach potential buyers and renters on a leading real estate platform.
  • Houzz - Showcase your home improvement expertise and connect with potential clients seeking inspiration and professionals.
  • Realtor.com - Find your dream home or connect with a real estate agent through Realtor.com, a popular real estate marketplace.
  • LinkedIn - Share your professional expertise and connect with potential clients and partners on the world's largest professional networking platform.
  • Foursquare - Get discovered by customers and explore recommendations for local businesses on Foursquare.
  • MapQuest - Help customers find your business using MapQuest's online mapping and directions service.

Building a strong and consistent citation profile can significantly improve your online presence, attract more potential clients, and ultimately grow your real estate business.