What to Do After Google Business Profile Websites are Turned Off? + Building a Strong Online Presence
As of March 2024, Google is discontinuing websites created through Google Business Profiles. While existing users will experience temporary redirection until June 10th, this change underscores the importance of proactive online presence management. Here's what you need to consider:
Understanding the Change:
- Google-built websites within Business Profiles are being discontinued.
- Users attempting to access these sites will be redirected to the corresponding Business Profile until June 10, 2024.
- After June 10th, these attempts will result in a "page not found" error.
Taking Action:
- Create a Simple Website: Explore website-building platforms like Wix, Squarespace, or WordPress. These offer user-friendly interfaces and affordable plans to help you establish a strong online foundation.
- Obtain an IDX Website(Real Estate): Sierra Interactive and Real Geeks offer IDX-integrated websites that focus on user experience and have desired SEO features. Remember, high registration conversions often stem from user-friendly design.
- Update Your Business Profile: Once your new website is live, accurately update your Business Profile's "Website" field with the new URL. This ensures customers land on your official website when clicking the link.
- Build Organic Visibility: Implement genuine and ethical search engine optimization (SEO) strategies to help your website rank higher in search results for relevant keywords. This increases organic traffic and potential customers.
Benefits of Building a Strong Online Presence:
- Enhanced Visibility: A well-maintained website helps expand your online reach and attract new customers searching for your offerings.
- Targeted Reach: By understanding your target audience and their search behavior, you can tailor your content and website structure to attract qualified leads.
- Credibility and Trust: A professional website establishes your brand's legitimacy and builds trust with potential customers, fostering stronger connections.
- Long-Term Growth: Building organic website traffic through SEO offers a sustainable and cost-effective approach to attracting customers, and driving long-term growth for your business.
Additional Tips:
- When creating your website, prioritize mobile-friendliness, as most users browse on their smartphones.
- Craft original and engaging content that showcases your expertise and resonates with your target audience.
- Regularly update your website with fresh content to maintain user engagement and improve discoverability.
By taking ownership of your online presence and implementing ethical strategies, you can ensure your business remains visible, attracts qualified leads, and thrives in the digital landscape even after the Google Business Profile website phase ends.
Remember: Building a genuine and sustainable online presence requires time, effort, and commitment to quality. Focus on providing valuable information and engaging experiences for your audience, and your efforts will be rewarded.