Which Google Ads Recommendations Can You Trust?
Under the recommendations page, Google Ads offers ideas for improving your ads. Your ad optimization score is the basis for these suggestions. An assessment of how well your Google Ads account is provided by your optimization score. Some are genuinely beneficial, while others seem to be designed to raise your advertising spend. Let's look at a few of the most common recommendations and evaluate their true value.
Helpful Recommendations:
- Add Sitelinks to Your Ads: Sitelinks are additional links that point viewers to particular pages on your website beneath the main ad copy. In addition to increasing exposure, this can greatly raise click-through rates (CTR).
- Add Images to Your Ads & Use Business Logo in Search Ads: Advertisements stand out and are more engaging with visuals. Brand awareness and trust are increased when you use images in your display advertisements and your company logo in your search ads.
- Remove Non-Serving Keywords: Examine your keyword lists frequently. Certain keywords aren't helping your campaign succeed if they aren't generating any ad impressions. Eliminate them to increase campaign effectiveness and optimize your budget.
- Add Call Assets to Your Ads: Including call assets in your ads enables visitors to click to make a call straight from your advertisement, which is beneficial for companies who depend on phone calls. In addition to streamlining the consumer journey, this may increase conversions.
Harmful Recommendations:
- Expand Your Reach with Google Search Partners: Although this increases your reach, search partners frequently provide lower-quality traffic than the Google Search Network. A lower return on investment (ROI) and a higher cost per conversion may result from this.
- Add Broad Match Keywords: These can result in money waste and pointless clicks. Thoroughly investigating and testing broad match keywords is essential to make sure they complement your advertising objectives and target demographic.
- Adjust Your Budgets (Spend More to Get More): In order to boost performance, Google Ads frequently recommends raising your budget. Even while this occasionally works, it's crucial to examine your campaign data to see if higher expenditure will truly result in a higher return on investment.
- Enable Automatically Created Assets: Auto-generated assets may not always accurately reflect your brand or target audience. Relying solely on automated assets can lead to inconsistencies and potentially damage your brand image.
Important Takeaways
- Analyze each Google Ads suggestion critically. Don't mindlessly adhere to every recommendation.
- Give top priority to suggestions that raise relevance, improve user experience, and boost the effectiveness of your campaign.
- Keep a close eye on the effectiveness of your campaigns when making any suggestions.
Although the Google Ads Recommendations page offers insightful information for improving your campaigns, it's important to view these recommendations critically. You may maximize your return on investment by concentrating on suggestions that enhance relevance, improve user experience, and boost advertising effectiveness.
Disclaimer: This blog post is not intended to be financial or advertising advice; rather, it is meant to be informative only.