Why Have My Google LSA Leads Decreased?
Google Local Services (LSA) is not a set and forget platform and needs regular maintenance to stay in good working order, just like any other strong tool. LSA Business Verification is one important factor that is frequently disregarded.
Verification Up to Date
We're referring to business licenses, insurance documents, and any other verification procedures that Google may need. Allowing these to slip might have serious consequences, affecting your visibility and, eventually, the number of leads you generate.
The Reasons Google Requires Current Verifications
Google wants to make sure that people using their platform to connect with businesses are working with trustworthy and dependable individuals. They need verification measures in the first place for this reason.
- Trust: Current documentation shows that your company is authentic and follows industry norms.
- Quality: Google aims to shield consumers against unlicensed or uninsured service suppliers.
- Compliance: Requirements for insurance and licensing differ by region and occupation. Google must verify that you are fulfilling those requirements.
The Repercussions of Neglecting Your Verifications
Consider this scenario: You're using LSAs to generate a consistent flow of leads, and all of a sudden, they stop coming in. When you check your account, you see that your profile has suffered greatly. Why? Your business license renewal fell between the cracks, or your insurance documents expired.
Here's what can happen:
- Profile Deactivation: Your LSA profile may be deactivated by Google either permanently or temporarily.
- Decreased Visibility: Your position in search results may suffer even if your profile hasn't been removed.
- Loss of Leads: There are fewer possible customers when there are fewer impressions and clicks.
Checklist for LSA Business Verifications
- Mark your calendar with reminders for insurance and license renewals.
- As soon as you receive new documents, upload them to your LSA account.
- Regularly check your account dashboard for any notifications or alerts.
You can continue to produce quality leads, establish credibility with prospective customers, and keep up a solid web presence by giving your LSA verifications first priority. Don't allow a minor documentation error to ruin your success.